Working in a gallery is not as fancy as you think, No. 2
Galleries. A nice and suitable space; white walls; professional hanging lights on the ceilings; refreshing air around you; incredible arts hanging on the walls; people frequently coming in observing your arts; opening nights full of exciting guests; more than half of the paintings sold; champagne; laugh; pictures for memories… yes. That sounds great but the truth is that’s not it. Let’s go behind the doors and see how it really is.
For individuals who want to open a space as a gallery this might be useful.
First, the space, the location. It’s very important to know your type of art and your audience. Different location has different audience with certain art tastes. You might think you should go to the streets that other galleries exist. Or you think outside the box and find a perfect location in the best part of the city and open a gallery with no other galleries around. That depends too. If you are a new gallery with not a lot of art experiences don’t go somewhere that there is no art feeling around you. Even if you open a great space that is surrounded with business people or political individuals which they are always on the rush, in the morning going to work and in the afternoon going back home, be sure you won’t find yourself surrounded with so many visitors. Therefore, it will be harder for you to market your gallery.
Location is the most important part of the art gallery business. If you want to be different and open your gallery in a location that others don’t go be sure you have already done your marketing and have your permanent clients that wherever you are they go to you.
Second, Inside decoration. How you build the inside of your gallery it’s very important. Try to create a positive energy. Either with the wall paints, preferably white walls, or with the good air circulation, and suitable temperature. Temperature is not just important for the people working in the gallery or the visitors but it’s very important for the artworks as well. Too humid or too dry temperature can hurt your art.
One important tip. Always find your people for everything. What I mean: don’t always go online and find an installation guy or don’t always try to find a cleaner every week. Maybe we have a lot of companies giving different services but knowing them gives you speed and confidence.